Built. Tested. Proven. Relentless.

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Our brand story

Crafted for those who chase more than fish — they chase perfection.

Red Eye Trolling Lures was born from a simple idea — to build lures that perform at the highest level, day after day, no matter the conditions. What started as a passion project quickly became a pursuit of perfection. From the first cut of stainless steel to the final tie of every skirt, each lure embodies decades of offshore experience and a relentless drive to produce the best. We don’t compromise. We innovate, refine, and fish harder — because that’s what our gear is built to do.

What Makes Us Different

At Red Eye, every detail matters — from the metals we machine to the anglers who trust them. Here’s what sets us apart from the rest.

Performance-Driven

Tested by captains and offshore anglers worldwide, Red Eye Trolling lures consistently outperform in tournament and charter conditions.

Precision Engineering

Every lure is CNC-machined and balanced for flawless tracking, no matter the trolling speed or sea conditions.

Made in the USA

Each product is built with pride and precision in the United States, ensuring unmatched quality and reliability.

Hand-Tied Skirts

Every skirt is tied by hand, giving each lure a distinct look, movement, and precision that machine alternatives can’t match.

We were at icast 2025!

Check out this quick video where owner of Red Eye Trolling Lures Marty Hatcher goes over the Aluminum and the Mahi-Mahi specialty lures!

OUR MOST TRUSTED LURES

Explore our curated collections designed for style, comfort, and performance.

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Red EYE

The defining feature of every lure we make — the signature red eye. Machined with precision and fitted with prismatic lenses, it mimics the flash and distress signal that triggers predatory instincts. It’s not just a name — it’s the strike zone in motion.

Hand Tied

Each skirt is hand-tied by skilled builders to ensure balance, color accuracy, and movement that looks alive in the spread. The difference shows in the water — a tighter wrap, a truer action, and a more durable finish that stands up to countless runs.

Reach out to us

Have an issue with your order or a general question? We're here to help!